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Tuesday, February 12, 2013

4 Tips for Aspiring SEO/SEM Specialists Job/Career Search


Companies across every industry are competing for top rankings on search engine results. And whether they turn to a marketing agency, SEO firm or consultant, there is an increasing demand for search engine optimization specialists. Marketing professionals looking to break into this relatively new niche can't necessarily rely on prestigious certifications or a long background as a SEO specialist to demonstrate their knowledge. We spoke with SEO firms to get their advice for aspiring SEO specialists who want to impress potential employers and stand out from the pack.
1. Show, Don't Tell

It doesn't matter how pretty your resume is or how many years of experience you have. What SEO firms are looking for is proof that you can do a good job pulling their clients' websites to the top of search engines. Do that, and you're in.
"What I want to look at is sites that they’ve optimized," explains Nick Spears, the director of search for SEO firm Incredible Marketing. "And I am going to basically open up the source code; I’m going to look at how they’re optimizing title tags and things as simplistic as keyword meta tags and descriptions."
The best way to present your work is through an online profile. Billy Canu, the co-owner and COO of SEO by the Hour, suggests that you take screenshots of your rankings in case they change. If you're wondering if something is impressive enough to include in your portfolio, use these guidelines from Spears:
First spot on Google: "very impressive."
Anything in the first five results: "generally where you want to brag."
Obviously, the standards are different depending on the competition for the keywords. "SEO Firm" for instance, is a national search and harder to win than a geo-targeted phrase like "SEO Firm, Irvine, CA."
2. Work For Anyone to Build Experience

Nobody (good) is going to hire you if you have no experience. But there are plenty of opportunities to get experience before you get your first SEO job. Here are a few ideas:
• Work on your own site. This is how both Spears and Canu got their start. Spears says he used his first sites as "crash dummies" in order to test what worked and what didn't work. Billy learned SEO while running an online DVD rental business. Working on your own site can be a great way to not only perfect your trade, but build a portfolio.
• Volunteer to help a non-profit improve its SEO. You'll be contributing to a cause you care about and building your portfolio at the same time.
• Offer to work on somebody's site for minimal compensation. There aren't a lot of SEO internships, but there are plenty of businesses that need the service. Working for little pay now can pay off later.
3. Experience Trumps Degree

Since SEO is a relatively new field, most accreditation programs are relatively new, and universities are just now starting to offer classes on it. There are instructional programs offered through organizations like SEO company Bruce Clay and the Search Engine Marketing Professionals Organization (SEMPO), but your experience will trump any certification that you can buy. “[Being certified] is fine and dandy, but what it really comes down to, for me hiring someone, is actually seeing their work rather than their ribbons or their certificates,” Spears explains.
4. Keep Learning

An SEO specialist's job changes as fast as the Internet. The rise of social search and social media, for instance, has affected how SEO works.
“Someone who would come to me and say, 'I have a very good understanding of Facebook and Twitter' is going to be a step ahead of someone who just comes in and says, 'I understand the SEO strategies and history and things like that,' " Spears says.
A good way to stay up to date is to read SEO forums like Digital Point, SEO Guy or Webmaster Talk.

Sunday, January 27, 2013

Common Mistakes which we do in building Backlinks


Before I mention some best ways to build backlinks to your website, let us just have a look at how bloggers commit mistakes while building backlinks for their blogs. Try avoiding these wrong techniques to build backlinks to your website, at all cost. Poor quality backlinks building approach
Adopting reciprocal link building methods
Paying to build backlinks to website fast
Making bulk backlinks purchase
All these above mentioned practices to build backlinks to a website are risky from optimization point of view. They might increase your website Page Rank fast, but the effects are not long lasting. Plus, for such link building ways, Google may even penalize your blog.
So it’s better to stay on the safer side and build backlinks gradually. Follow these free backlinks building techniques to build a healthy network of backlinks to your website.
1. Guest Posting for high PR backlinks
The best and effective way to build backlinks to your website is by guest blogging. You can easily get backlinks by guest blogging on high PR rank blog. Usually blog owners allow free backlinks to the guest blogger’s website, either in the content itself or in the author box. The number of backlinks depends on the guest post guidelines set by the blog owner.
2. Get backlinks fast by blog commenting
If effective guest blogging was the most effective method for backlinks building, then blog commenting is the easiest way. Make a list of a number of niche blogs with do-follow links. Comment frequently on such blogs often inorder to increase backlinks to the website.
3. Article submission to increase backlinks
What if you don’t feel like guest posting for another blog or your guest post doesn’t get approved? In such cases, you may consider submitting quality articles to article directory sites. There are a number of good article submission sites with high PR rank like Ezinearticles, Blog Lines and Web 2.0 sites like Hub Pages, Squidoo etc. After reviewing, if the article gets approved then you can get free backlinks easily.
4. Backlinks building through research
This is a very crucial part of building backlinks on a long term basis. Analyze from who and which domain links to you. Are the links because of guest posts or comments or from fellow bloggers? Find ways on how to continue getting backlinks from those sites. Also do some research from where your competitor’s backlinks, are coming from. That too would give you a better idea to check and build backlinks more effectively.
5. Social bookmarking to build backlinks
Social bookmarking too plays an important role in backlinks building. Sharing pages, posts on social media networks provide free backlinks to the website easily. For this purpose only sites like Delicious, Digg, Reddit, StumbleUpon and others have gained importance. So it is advisable to bookmark on such sites rather than madly going after a number of link submission sites, some of which may even be spam sites.
Building Backlinks for your website – Overview
As I have mentioned earlier, these are some of the best ways to build backlinks. There are a still more methods to increase backlinks. If you can limit the number of paid backlinks by stressing more on quality than quantity, then it can also be beneficial for your blog.
Successful SEO link building depends on which methods you want to adopt inorder to build backlinks. Link building takes time, so be patient. Initially focus on a few methods only and see if they are effective for your blog or not. Otherwise you will be overwhelmed and commit those backlinks building mistakes. So, which method are you comfortable with to build backlinks to your website?
Seo Sem Pakistan

Thursday, December 20, 2012


What Is SEO / Search Engine Optimization And Link Building?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such asGoogle, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Start With A Movie! New to SEO? Why not take three minutes and watch our video introduction to search engine optimization? It’ll quickly cover the basics:
Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out!
Link Building is basically the process of getting quality Web sites to link to your Web site, in order to improve search engine rankings .This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linkingone of which is reciprocal links. Reciprocal links or link exchanges is the process where two webmasters agree to show the other’s link on their website. After link building when the number of sites which link to a particular site is known as link popularity which helps in the search engine ranking of a website. There are many advantages of link building.
1. Link building helps in getting quality traffic from relevant sites which increases sales.
2. Also when there will be high quality incoming links the site will also be seen as avaluable resource.
3. Link building helps in creating awarness, visibility and credibility of your site. 4. The site also obtains wider search engine exposure.
5. It also helps the website get indexed by search engines.
Today links have become important for all websites and they are worth the money.

Why is Link Building so important for higher Ranking?
Link building performs a crucial role in higher search engine positions and high traffic to your website. We are a comprehensive service Company MANU INFOSOLUTIONS PVT LTD that presents uality, reasonable, principled and theme based Link Building and an extensive range of focused internet marketing schemes. If you are looking for a standard link popularity services that can assist you obtain quality links then your hunt ends here. We offer One Way Link Building, Reciprocal – Two way link building and three Way Link Building Services.

Why is Link Building Important?

Link building is absolutely essential for your SEO campaigns because currently majority of the search engines (e.g. Google, Yahoo etc.) uses link popularity as a metric to judge the quality of your website. An incoming link from a 3rd Party site works like a “vote” or “recommendation” towards your site. So say if 500 people are linking to you from their websites, you can look at it as — 500 people has recommende

Thursday, January 5, 2012

Great Blogging Apps for Smart Phones


Bloggers may also use smart phones to exist in contact along their readers if they have the right apps. The apps which bloggers chose may affect which phone they purchase when they compare mobile broadband deals. The huge blogging apps for smart phones qued here offer nice path to start shopping. All applications listed here are free unless otherwise noted.

Blogging  Applications  for Android

Bloggers can prefer from a huge selection of Android-powered smart phones. They can prefer a phone from many compatible phones made by different manufacturers. With Android, bloggers can work on their blogs without needing a bulky computer. To start, bloggers should try the great blogging apps listed here.
Blogger – One of the most popular blogging platforms, Google’s Blogger app for Android makes adding and editing posts easy. Bloggers can even upload images using this app.

              

 
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